We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an extensive system with a lot of complex options to optimize campaigns and increase conversions. Advanced PPC managers should alread…
If you’ve been following the series on Keyword Seeds and Keyword Research over the last couple of months, I’ve been writing about how to perform really good keyword research through a series of tactics that I call the “Keyword Seed Method”. Don…
There’s no denying the synergy between SEO and paid search marketing, and paid search marketers would do well to take away a lesson or two from the world of organic search engine optimization to improve their campaigns. 1. Keywords! Keywords! Sherl…
As an agency, we talk a lot about client expectations and understanding. Reality and actuality sometimes don’t start off in the same place, or even the same hemisphere. When we talk about Google AdWords, clients sometimes expect a few hours of educat…
As part of a site audit special series, we’re going to review an interesting website, Bank Information Center (BIC). BIC is a non-profit organization that does some very cool things but, like most non-profits, hasn’t updated their website for …
Microsoft Advertising Intelligence (MAI) is one of the SEM tools most Advertisers don’t even know they wish they had. MAI provides API access to keyword extraction and generation, and historical and forecast metrics, all wrapped in a softward add…
Well while checking the simplicity of jQuery , tried making snake game which is quite popular on mobiles or cellphones. Since I made it quickly and might miss some shorthand or small syntax. Please make me correct if I have made any mistake in the code…
Appearance of the website does the major task of making the site Pop. Great web design allows the website to stand out in the crowd. On browsing the net, it is found that some sites pop out from the rest. These gain extra edge because of systematic des…
Have your seeds germinated yet? Last time, we talked about keywords as “seeds” of ideas; a single keyword to represent an entire keyword cluster. Now it’s time to make our seeds grow. Using the example of Artisan Construction Services again (tha…
I love my Google Analytics dashboard and I’m not ashamed to admit it. It saves me time, helps me look like I’m 100% on top of things when a client calls, and helps me add hours back into days that were previously spent hunting and pecking f…